pattern hydration shampoo ingredients and review

PATTERN Hydrating Shampoo Review 2024: Ingredients Explained (Are They Good For Hair Loss?)

Here is my review of the PATTERN hydrating shampoo. I have also explained the top ingredients, how they benefit you and if it helps with hair loss.

When I used to work as a hairstylist full time, I often had clients use shampoos that contained sulfates that stripped their hair of its natural strength and moisture. I had often been asked what salon-special shampoos I used and PATTERN was top of the list.

This especially for people with curls, as it is an understatement to say that my hair is thirsty for moisture and hydration.

Today I will review the Pattern Hydrating Shampoo by Tracee Ellis Ross by using it on my own 4a hair! Here's how it went.

PATTERN Hydrating Shampoo Review

I was excited to try this shampoo because it claims to be a gentle, moisturizing hydration shampoo that gently cleanses the scalp and removes any buildup and dirt without stripping off the moisture. 

The brand first caught my eye when I saw it in the Sephora store with its eye-catching design , elegant packaging and hallmark branding.

What I loved about this shampoo and what you will too is the fact that it is travel friendly and is designed for hair types, patterns and textures.

 I also did some research and admire that the brand is cruelty free and comes in recyclable packaging.

So, here is my experience using the shampoo-

is pattern shampoo good for hair

Ingredients:  I knew that this was no ordinary shampoo because it is a clear formula that includes-aloe leaf juice, biotin and jojoba oil.

The biotin ingredient is a hair-strengthening form of vitamin B, and another thing I loved was the slight hint of coconut and argan oil. The shampoo is free from parabens and SLES/SLS and other harsh chemicals. It's no wonder I could actually feel the shampoo softening my hair as I washed it.

Texture & Scent:

The Pattern Hydration  shampoo has a very liquidy,  creamy and good lather which isn't sticky or oily, so that's a relief.  The lovely blend of the above ingredients gave the product a  warm and rich coconut scent that was not  too overpowering and stayed locked  into my curls.

pattern shampoo review

Cleansing Ability: 

After fully washing out the shampoo I was starstruck and shocked with just how moisturized my hair felt because usually after I shampoo my hair, it has a very dry and wet texture. So, this shampoo felt very smooth as though I applied my conditioner, so I was super impressed.

Size & Price: 

I ordered my bottle which was 3oz which was 9 dollars on Sephora.


  • Hair felt clean and hydrated
  • Pleasant smell and fragrance
  • Curls look frizz free
  • Lathers nicely


  • Hair felt dry after sometime
  • I did experience little hair loss
is pattern shampoo good

My Ratings

Ingredients 4/5
Texture  3.8/5
Scent 3.9/5
Cleansing ability 4/5
Price 3/5

Ingredients Explained

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cellulose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

PATTERN Hydrating Shampoo ingredients
Ingredient Names What It Does
Aqua (Water, Eau) Solvent
Sodium C14-16 Olefin Sulfonate Surfactant/​cleansing
Cocamidopropyl Betaine Surfactant/​cleansing, Viscosity Controlling
Propanediol Solvent, Moisturizer/​humectant
Glycol Distearate Emollient, Emulsifying, Viscosity Controlling
Argania Spinosa Kernel Oil Antioxidant, Emollient
Cocos Nucifera (Coconut) Oil Emollient, Perfuming
Mel (Honey, Miel) Soothing, Moisturizer/​humectant, Antimicrobial/​antibacterial
Melaleuca Alternifolia (Tea Tree) Leaf Oil Soothing, Anti-Acne, Antioxidant, Antimicrobial/​antibacterial, Perfuming
Olea Europaea (Olive) Fruit Oil Antioxidant, Emollient
Persea Gratissima (Avocado) Oil Antioxidant, Emollient
Ricinus Communis (Castor) Seed Oil Emollient, Perfuming
Simmondsia Chinensis (Jojoba) Seed Oil Emollient
Butyrospermum Parkii (Shea) Butter Emollient, Viscosity Controlling
Aloe Barbadensis Leaf Juice Soothing, Moisturizer/​humectant
Prunus Amygdalus Dulcis (Sweet Almond) Oil Emollient
Glycine Soja (Soybean) Oil Emollient, Perfuming
Glycine Soja (Soybean) Sterols Emollient
Glycerin Skin-Identical Ingredient, Moisturizer/​humectant
Phospholipids Skin-Identical Ingredient, Emollient
Amodimethicone Emollient
Guar Hydroxypropyltrimonium Chloride Viscosity Controlling
Hydroxyethylcellulose Viscosity Controlling
Lauryl Lactyl Lactate Viscosity Controlling
Hydroxyacetophenone Antioxidant
PEG-150 Distearate Emulsifying, Surfactant/​cleansing, Viscosity Controlling
Parfum (Fragrance) Perfuming
Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol
Cellulose Viscosity Controlling
Phenoxyethanol Preservative
Citric Acid Buffering
PEG-150 Stearate Surfactant/​cleansing
Disodium EDTA Chelating
PEG-1M Viscosity Controlling
Stearic Acid Emollient, Viscosity Controlling
Sodium Hydroxide Buffering
Sodium Acetate Buffering
Potassium Sorbate Preservative
Sodium Benzoate Preservative
Linalool Perfuming

Sodium C14-16 Olefin Sulfonate

No, don't get surprised. This ingredient is a “sulfonate” ; it's not the same as sulfates. 

Yes, it’s a surfactant. But it’s much milder and doesn’t remove scalp’s natural oil or hair dye pigments from hair like sulfates do. 

It’s also an emulsifying agent and adds a lot of foam to the shampoo making it easier to use. 

I do feel like the surfactant is much better than sulfates. However, it’s still highly cleansing and might have a drying effect on scalps that are already dry or sensitive. 

Cocamidopropyl Betaine

Cocamidopropyl Betaine or CAPB is a type of cleanser that is derived from coconut oil. 

It’s often used in shampoos in place of harsh surfactants like Sodium Laureth Sulfate and Sodium Lauryl Sulfate. Both of which can strip hair dye, remove moisture and irritate scalp skin.

CAPB however is milder and gentler and even has moisturizing properties. 

Most sulfate-free shampoos do not lather well or clean hair very thoroughly but as the Videri shampoo contains this natural cleanser, it’s very good for removing grease and dirt from deep within your scalp without stripping it of moisture. 

pattern shampoo reviews


Glycerin is used in shampoos to act as a humectant. These attract moisture to your strands, hydrating them and then preventing the moisture from escaping. 

This makes glycerin an excellent ingredient to use on low porosity hair, dehydrated hair, damaged hair, etc. 

Hydrated hair is generally more elastic and less prone to breakage, hence glycerin helps reduce hair fall this way. 


Biotin is a type of vitamin also known as Vitamin B7 or Vitamin H. There has been a lot of noise in the beauty industry these past few years about this vitamin. 

From vitamin gummies to supplements to hair products, biotin was everywhere. And for good reason too.

There has been considerable research to establish that biotin helps hair growth and reduction of brittleness of hair and nails. 

It is in fact the building block for a lot of the hair cells and helps add thickness and strength to your individual hair strands. 

In fact there was a study conducted in 2012 to show the effectiveness of biotin in promoting hair growth. Two groups of subjects were given oral biotin supplements and a placebo respectively. (Patel, Deepa P et al. “A Review of the Use of Biotin for Hair Loss.” Skin appendage disorders vol. 3,3 (2017): 166-169. doi:10.1159/000462981)

The study showed that the group of women who had been taking biotin supplements showed much improvement in hair growth. 

pattern hydration shampoo review


All in all, the results of the shampoo left me very satisfied. My curls look more defined and my hair never felt softer.

Based on my results, it is safe to say that I have found my shampoo, but if you are someone that struggles with maintaining volume, I would recommend trying another shampoo or combining Pattern with other products that help maintain that natural bounce.

Overall, if you are looking for a shampoo  that will give you  a lot of hydration, less breakage, and high shine, then this is definitely something worth trying! 


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